Your all-in-one platform for ticketing, bookings, and guest access.
Trusted by
“ParkPass is the most flexible visitor management system we have found, helping us become the first park agency in Canada to reopen in times of COVID, and handling over 150,000 visitors every month”
— Mark Vyvytskyy Director, Parks & Operations @ Halton Conservation Authority, Ontario
What is ParkPass?
ParkPass is a cloud-based visitor management system designed for high-traffic destinations. Whether you're managing a park, venue, or campus, ParkPass helps you:
Sell tickets, rentals, and concessions
Automate access control
Communicate with visitors before, during, and after their visit
Gain real-time insights into visitor behaviour
What Can You Do With ParkPass?
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Sell Admissions & Add-Ons
Create and manage tickets, memberships and upsells—bundle guided tours, equipment rentals or meal packages for effortless online and on-site purchasing.
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Automate Entry & Access
Enable touch-free check-in with QR codes, RFID wristbands or turnstiles—streamline guest flow and reduce staffing needs.
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Track Everything in Real Time
Monitor bookings, attendance and revenue live via intuitive dashboards and customizable reports—make data-driven decisions on the fly.
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Stay Connected to Visitors
Engage guests with automated confirmations, reminders and targeted promotions before and after their visit to drive loyalty and repeat bookings.
Smarter Ticket and Add-On Sales
ParkPass helps you sell more—without doing more. Set powerful rules once and adjust them anytime as your needs evolve.
Control What Visitors Can Book
Offer the right ticket types at the right times, to the right people.
→ General admission in the summer, guided tours in the fall
→ Family tickets on weekends, individual tickets on weekdays
→ Seasonal passes shown only during registration windows
Keep Your Capacity in Check
Distribute bookings across time slots and locations to avoid overcrowding.
→ Set limits per hour, per group type, or per site
→ Hold back inventory for on-site or last-minute use
→ Smooth out demand with dynamic availability
Let Add-Ons Enhance the Experience
Boost revenue with optional items tied to a reservation.
→ Upsell rentals or food at checkout
→ Offer parking or shuttle passes when space allows
→ Add time-based options like evening tours or workshops
Adapt to Special Cases, Instantly
Make room for members, partners, or internal reservations without disrupting the flow.
→ Early access for members
→ Internal bookings for staff or education programs
→ Auto-alerts when inventory gets low
4.8/5.0 for user experience
- Overall system, based on post-trip survey responses of system users in June 2020
Automate Entry & Access
Make getting in easy—for both visitors and staff. ParkPass connects with license plate readers, gate systems, scanners, and point-of-sale devices to automate check-in and access control.
License Plate Recognition
Use your existing IP cameras or mobile devices as license plate readers—no special hardware required.
Gate + Barrier Integration
Trigger entry gates and parking arms automatically when a valid reservation or plate is detected.
Tap & Scan Access
Let visitors tap, scan, or show a code to enter—no paper tickets or staff intervention needed.
Point-of-Sale Access Sync
Take on-site payments and grant instant access through integrated terminals, without extra steps.
ParkPass is able to combine visitor management and inventory management into a tool that actually mimics what operators are trying to do in real life
- Stephanie Williams, ParkPass Product Manager
Track Everything in Real Time
Stay on top of what matters. ParkPass gives you detailed insights into sales, capacity, traffic patterns, and more—with the flexibility to report your way.
✔ Built-In Reports
See who’s coming, what they’re booking, and how your inventory is performing—no spreadsheets needed.
✔ Export-Friendly Data
Download clean, structured data anytime for finance, staffing, or seasonal planning.
✔ Power BI & Dashboard Integration
Connect your ParkPass data to Power BI or your preferred dashboard tools for live, visual tracking across all your properties.
✔ Custom Alerts & Metrics
Set thresholds and get notified when inventory dips, demand spikes, or custom KPIs are hit.
Stay Connected to Your Visitors
Automated Messaging
Send pre-trip reminders, welcome emails, and post-visit surveys—automatically triggered based on reservation timing.
Live Chat
Answer questions and guide visitors in real time, whether they’re planning a trip or already on-site and need support.
SMS Alerts
Send urgent messages instantly—like weather warnings, missing child alerts, or real-time updates—to any guest group.
What about changes and cancellations?
You can expect anywhere between 5% and 20% of your visitors to make changes to their reservations, such as adding more people or services, changing times, requesting a refund or correcting contact details.
Easy for your customers
ParkPass makes it extremely easy for customers to manage their own bookings by following a link in their reservation confirmation email and making the change to their reservation, instead of calling or emailing your customer service team.
And for your team
ParkPass offers backend admin tools to manage existing reservations and make new reservations for customers that require assistance. Telephone assistance can be offered via toll-free 1-800 number, and ParkPass team is available 24/7 for Level Two technical support.
NOT JUST FOR THE OUTDOORS:
Glenbow Museum uses ParkPass to sell tickets to regular visitors and offer free reservations to annual passholders. Both groups are using flexible time slot model, where 30-minute entry period is tracked.
How We Do Things
Secure, Compliant, and Built for Scale
ParkPass is designed to meet the strict requirements of public institutions and high-volume venues—while staying fast, modern, and easy to use.
Cloud-Based & Device-Friendly
No installation required. ParkPass runs fully in the cloud, making updates seamless and enabling staff to use smartphones, tablets, or standard IP cameras as scanners—at no extra cost.
Real-Time Backups & Logging
All data is backed up continuously and logged with an audit trail, supporting compliance, incident response, and operational transparency.
Server-Side Rendering for Speed & Access
Our interfaces render on the server, not on the user’s device—so ParkPass works fast, even on older hardware or slow connections.
Global Data Coverage
Our AWS-powered infrastructure includes availability zones across Canada, the U.S., Europe, MENA, and Asia-Pacific.
Data Privacy & Cybersecurity
We follow strict security protocols, including penetration testing, architecture reviews, and disaster recovery planning. Regular audits help us stay resilient and reliable.
Multilingual Support
The ParkPass interface and support team are fully multilingual—available in English, French, and Spanish (with more available upon request).
PCI & SOC2 Compliant
We support integrations with secure payment providers like Moneris, Chase, and Stripe, and meet both PCI and SOC2 standards out of the box.
Customizable To Your Needs
Flexible inventory control
Control what’s available by day, time, visitor type, or location. For example, show breakfast add-ons only to morning visitors, or adjust visit durations when guests book time-based activities.
Online & on-site ready
Whether booked in advance or at the gate, ParkPass applies your rules consistently to every transaction.
No rigid templates. No workarounds. Just the flexibility to run things your way.
Rule-based pricing & quantities
Assign prices and product quantities based on group size or reservation type—or let guests choose. Ideal for things like lift tickets, gear rentals, or bundled passes.
Custom exceptions & priorities
Allocate inventory for members, handle special cases easily, and set low-stock alerts so your team can respond fast.
Launch in Weeks With Dedicated Onboarding and 24/7 Support
Launch in weeks—not months. ParkPass makes onboarding easy with hands-on help every step of the way.
Guided implementation – We tailor your setup through discovery sessions, config walkthroughs, and sandbox testing.
Team training included – Virtual or in-person sessions to get your staff comfortable and confident.
24/7 support – Critical issues get fast, tracked responses via our Jira-based ticketing system.
Ongoing updates – New features, refinements, and help docs—shared proactively, not just when you ask.
You don’t just get software—you get a partner that makes sure it works.
Our Story
ParkPass began in 2019 as a solution to visitor overcrowding in parks across Western Canada, with initial support from Booking.com’s Booking Cares Fund.
Project Advisors
Helen Oakley / Security & Compliance Officer
Rachel Dodds / Special Advisor / Internationally acclaimed expert on sustainable tourism, Ryerson University Professor
Alan Latourelle / Special Advisor / CEO of Parks Canada (2002-2015), Order of Canada (2018)
Rochelle Turner / Special Advisor / Director of Research at the World Travel and Tourism Council, and current Head of Research & Insight at MaCher USA
Maike Lieverscheidt / Special Advisor / Global Change Manager at Booking.com, former senior manager at Expedia Inc., Yahoo
Lindsay Young / Special Advisor / Team Lead at New Zealand Department of Conservation
Request a demo
Tell us what you need—our team will walk you through a quick demo and answer any questions.
We’d love to hear from you!