Our Story
ParkPass launched in 2019 with support from Booking.com’s Booking Cares Fund to solve overcrowding in Western Canada’s parks. Since then, our simple reservation tool has evolved into a flexible platform that manages bookings, capacity tracking and guest communications across campgrounds, recreation centres, ski resorts, festivals and more. We’ve added features like live-capacity alerts, dynamic waitlists and integrated payment processing, but our focus remains on an easy setup and clear, dependable support. Today, organizations of all sizes use ParkPass to streamline operations and keep their visitors coming back—while spending less time juggling systems and more time crafting memorable experiences.
Our Advisors
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![Portrait of a woman with curly red hair smiling against a neutral background.]()
Rochelle Turner
Special Advisor / Director of Research at the World Travel and Tourism Council, and current Head of Research & Insight at MaCher USA
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![A woman with shoulder-length dark hair, smiling, wearing a black top against a light gray background.]()
Maike Lieverscheidt
Special Advisor / Global Change Manager at Booking.com, former senior manager at Expedia Inc., Yahoo
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![A woman with blonde hair smiling and wearing a black shirt with white polka dots, standing against a brick wall.]()
Lindsay Young
Special Advisor / Team Lead at New Zealand Department of Conservation
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![Portrait of a woman with short blonde hair, wearing a dark blue polka-dot blazer, standing outdoors with blurred trees in the background.]()
Helen Oakley
Security & Compliance Officer
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![Black and white close-up portrait of a woman with shoulder-length hair, smiling slightly, wearing a dark top.]()
Rachel Dodds
Special Advisor / Internationally acclaimed expert on sustainable tourism, Ryerson University Professor
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![A smiling man in a suit jacket outdoors with a forested mountain background.]()
Alan Latourelle
Special Advisor / CEO of Parks Canada (2002-2015), Order of Canada (2018)
Request a demo
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We’d love to hear from you!