What Can You Do

With ParkPass?

Sell Tickets & Add-Ons

Show the right tickets at the right time.

Automatically display the right options, like fall tours or weekend family passes, based on timing and availability.

Turn every booking into a bigger sale.

Add value at checkout with optional rentals, food, parking, or premium add-ons. ParkPass makes upsells seamless, no sales pressure, no extra work.

Keep crowds in check automatically

Set limits by time, group, or location. Hold back spots for last-minute visitors and smooth out peaks with flexible, real-time availability controls.

Handle exceptions like they were built-in.

Give early access to members, auto-reserve for staff, block partner spots, and get notified when inventory runs low, all without lifting a finger.

Automate Entry & Access

License Plate Recognition

Use your existing IP cameras or mobile devices as license plate readers—no special hardware required.

Gate + Barrier Integration

Trigger entry gates and parking arms automatically when a valid reservation or plate is detected.

Tap & Scan Access

Let visitors tap, scan, or show a code to enter—no paper tickets or staff intervention needed.

Point-of-Sale Access Sync

Take on-site payments and grant instant access through integrated terminals, without extra steps.

Track Everything in Real Time

Stay on top of what matters. ParkPass gives you detailed insights into sales, capacity, traffic patterns, and more—with the flexibility to report your way.

✔ Built-In Reports

See who’s coming, what they’re booking, and how your inventory is performing—no spreadsheets needed.

✔ Export-Friendly Data

Download clean, structured data anytime for finance, staffing, or seasonal planning.

✔ Power BI & Dashboard Integration

Connect your ParkPass data to Power BI or your preferred dashboard tools for live, visual tracking across all your properties.

✔ Custom Alerts & Metrics

Set thresholds and get notified when inventory dips, demand spikes, or custom KPIs are hit.

A set of three dashboards: the first shows a bar graph representing visitors in a park, with categories for people reserved, checked in, and groups reserved and checked in; the second is a pie chart illustrating visitor groups, including adults, children 5-14, children under 5, and seniors; the third is a heat map of visitors across an area, with red indicating high density and green indicating lower density.

Stay Connected to Your Visitors

Automated Messaging

Send pre-trip reminders, welcome emails, and post-visit surveys—automatically triggered based on reservation timing.

Live Chat

Answer questions and guide visitors in real time, whether they’re planning a trip or already on-site and need support.

SMS Alerts

Send urgent messages instantly—like weather warnings, missing child alerts, or real-time updates—to any guest group.

A woman sits outdoors at dusk, looking at her smartphone with a scenic lake and mountains in the background.

What about changes and cancellations?

You can expect anywhere between 5% and 20% of your visitors to make changes to their reservations, such as adding more people or services, changing times, requesting a refund or correcting contact details.

A mobile phone screen displaying a reservation ticket for Lowville Park in the city of Burlington, scheduled for August 17, 2020, from 4:40 PM to 7:00 PM, with a reservation number and license plate details, and a barcode at the bottom.

ParkPass makes it extremely easy for customers to manage their own bookings by following a link in their reservation confirmation email and making the change to their reservation, instead of calling or emailing your customer service team.

Tablet screen displaying a reservation form for Crawford Lake, scheduled for Sunday, August 30, 2020, from 7:00 PM to 9:00 PM, with fields for visitor type, license plate, email, and phone number.

ParkPass offers backend admin tools to manage existing reservations and make new reservations for customers that require assistance. Telephone assistance can be offered via toll-free 1-800 number, and a dedicated ParkPass team is available 24/7 for Level Two technical support.

Request a demo

Tell us what you need—our team will walk you through a quick demo and answer any questions.

We’d love to hear from you!