Your all-in-one platform for ticketing, bookings, and guest access.
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What is ParkPass?
ParkPass is a cloud-based visitor management system designed for high-traffic destinations. Whether you're managing a park, venue, or campus, ParkPass helps you:
Sell tickets, rentals, and concessions
Automate access control
Communicate with visitors before, during, and after their visit
Gain real-time insights into visitor behaviour
“ParkPass is the most flexible visitor management system we have found, helping us become the first park agency in Canada to reopen in times of COVID, and handling over 150,000 visitors every month”
— Mark Vyvytskyy Director, Parks & Operations @ Halton Conservation Authority, Ontario
What Can You Do With ParkPass?
Sell Admissions & Add-Ons
Timed-entry tickets, memberships, and group bookings
• Upsell rentals, food, and merchandise
• Offer promo codes, control availability, and set booking windows
• Manage capacity and guest flow with real-time inventory tracking
Automate Entry & Access
QR codes, RFID, PINs, and license plate recognition (ALPR)
• Enable real-time check-ins across multiple sites
• Set access rules by ticket type, membership tier, or group
• Integrate with gates, scanners, and self-serve kiosks
Track Everything in Real Time
Dashboards for attendance, revenue, and capacity
• Exportable reports for operations and finance teams
• Integrates with Power BI and other BI tools
• Supports daily reconciliation and audit preparation
Stay Connected to Visitors
Automated confirmations, reminders, and alerts
• Post-visit surveys and targeted follow-up messages
• Fully branded email and SMS communications
System Features and Highlights
Control Visitor Flow
Time Slots
Operators can use several timed visit models, including fixed and variable entry times, visit duration control and overlapping time slots. The system can adopt the best model based on your capacity model - or help you define it in the first place.
Timed Inventory Release
Operators have the option to allot portion of the inventory to accommodate last-minute or same day reservations, and help manage customer expectations, especially during the initial transition period.
Priority Access
Allow your members and other priority groups to book before anyone else, set aside special inventory and create other perks that fit your business model.
Disperse Overcrowding
Encourage visitors to select less busy times or alternative days, destinations and activities through real-time daily and hourly occupancy indicators.
Private Inventory Segments
Allocate portions of your inventory to non-profit groups, commercial operators, special events and internal future use - and make it bookable through non-public link or special coupon codes.
Sliding Booking Windows
Specify how far in advance bookings can be made, modified or cancelled - with flexibility to have different rules for different groups of visitors.
Better Way to Connect with your Visitors
Automated Messaging
Create email templates and automate sending messages to your visitors before, during or after their trip. Ensure that every visitor gets post-trip survey link, pre-trip preparation email or welcome message, timed according to their visit.
Live Chat
Chat with visitors in real-time - whether they are still in the purchasing and planning process, or already on site and require assistance.
SMS Alerts
Emergencies happen, and SMS alert can be a powerful tool to convey an important message to your current, future or past visitors - whether it’s extreme weather, lost child, or another urgent matter.
4.8/5.0 for user experience
- Overall system, based on post-trip survey responses of system users in June 2020
What about changes and cancellations?
You can expect anywhere between 5% and 20% of your visitors to make changes to their reservations, such as adding more people or services, changing times, requesting a refund or correcting contact details.
Easy for your customers
ParkPass makes it extremely easy for customers to manage their own bookings by following a link in their reservation confirmation email and making the change to their reservation, instead of calling or emailing your customer service team.
And for your team
ParkPass offers backend admin tools to manage existing reservations and make new reservations for customers that require assistance. Telephone assistance can be offered via toll-free 1-800 number, and ParkPass team is available 24/7 for Level Two technical support.
ParkPass is able to combine visitor management and inventory management into a tool that actually mimics what operators are trying to do in real life
- Stephanie Williams, ParkPass Product Manager
Full Inventory Control
Smooth out demand peaks
Distribute inventory across days, hours or even minutes to ensure that demand does not exceed your throughput.
Coupons and Memberships
Create unlimited discount codes to account for one-time specials, membership benefits, and other use cases.
Set rules just once
Set inventory rules that are automatically repeated based on your business requirement.
Low inventory alerts
Receive automatic alerts when inventory quantities fall down below a certain level.
Exceptions and Priorities
Exceptions and special cases happen all the time - easily apply exceptions to rules without breaking the inventory flow.
On-site bookings
Not everyone will book in advance - but ParkPass can be used to reserve and pay for the inventory on site.
Conditional rules for add-on services
ParkPass allows operators to set rules that would automatically adjust inventory of products and services based on who is coming and the time of visit. The same can work in reverse - where add-on product selection will adjust reservation time or type.
Time-based Inventory Control
ParkPass allows operators to pick and choose which products and services are available based on visitor types, locations, times and other factors.
Example: a park visitor will only see breakfast menu options available as an add-on to their visit if they are coming before 10 AM, and lunch options only if they are expected to be in the park during lunchtime.
Automatic Visit Time Adjustments
You can opt to increase or adjust visitors visit duration based on the products they are purchasing.
Example: guided hike participation add-on can automatically change visit duration from 2 to 4 hours, and shift the visit times according to guided hike schedule.
Automatic Quantity & Price Controls
Operators can give their visitors freedom to select the quantity of products they are purchasing, or automatically price these products based on number of people in the reservation.
Example: ski operator chooses to automatically assign ski lift tickets to all people in a reservation, or allow visitors to choose how many ski lifts they need.
NOT JUST FOR THE OUTDOORS:
Glenbow Museum uses ParkPass to sell tickets to regular visitors and offer free reservations to annual passholders. Both groups are using flexible time slot model, where 30-minute entry period is tracked.
On-site Integrations
Low cost license plate recognition
Use your existing IP cameras or even smartphones and tablets as license plate readers without any extra hardware cost.
Point of Sale Integration
Not ready to move to 100% digital sales just yet? ParkPass offers several integration options to accept on-site payments and keep everything in one place.
Parking Payment & Gate automation
ParkPass offers several pay parking options, including smartphone tap/scan to pay, license plate readers, and gate integrations, allowing you to automate park entry and exit.
Made for the public sector
PCI and SOC2 Compliance
We make PCI compliance easy and support integration with leading payment solution providers, including Moneris, Chase PaymentTech, Stripe and several others. Parkpass is also SOC2 Compliant.
Backups
Our data is backed up continuously to assist with disaster recovery, randomware mitigation and compliance efforts.
Cybersecurity & Data Privacy
We conduct regular security control assessments, including penetration testing, architecture review, incident response and disaster recovery planning.
Data Servers
Our data servers are using Amazon AWS infrastructure, with availability zones in Canada, USA, EU, UK, MENA, Asia and Australia.
Multilingual
ParkPass is multilingual and its user interface can be made available in any language. Our technical support, customer service and training are all available in English, French, and Spanish
Logging and Audit Trail
We make governance, compliance, operational auditing, and risk auditing easy through detailed logs and records.
Launch in weeks with dedicated onboarding and 24/7 support
Launch in weeks—not months. ParkPass makes onboarding easy with hands-on help every step of the way.
Guided implementation – We tailor your setup through discovery sessions, config walkthroughs, and sandbox testing.
Team training included – Virtual or in-person sessions to get your staff comfortable and confident.
24/7 support – Critical issues get fast, tracked responses via our Jira-based ticketing system.
Ongoing updates – New features, refinements, and help docs—shared proactively, not just when you ask.
You don’t just get software—you get a partner that makes sure it works.
Our tech stack
We use industry’s best practices to minimize cost and risk and bring the best experience to visitors and park operators.
Cloud-based solution
ParkPass is a cloud-based solution, which means that there is no installation and no hardware upgrades required to run the system. This minimizes overall cost of the system, and enables seamless adoption of the latest version of the software. Our mobile-friendly tools even make it possible to turn smartphones and tablets into check in terminals, and license plate scanners - at no extra cost.
Server-side rendering
All our user interfaces use server-side rendering - which means that all the complex computations are happening on our servers, and not on end-users’ machines. This improves system’s accessibility and usability, and opens it up even to older browsers and computers.
Configure ParkPass to Match Your Operation
Flexible inventory control
Control what’s available by day, time, visitor type, or location. For example, show breakfast add-ons only to morning visitors, or adjust visit durations when guests book time-based activities.
Online & on-site ready
Whether booked in advance or at the gate, ParkPass applies your rules consistently to every transaction.
No rigid templates. No workarounds. Just the flexibility to run things your way.
Rule-based pricing & quantities
Assign prices and product quantities based on group size or reservation type—or let guests choose. Ideal for things like lift tickets, gear rentals, or bundled passes.
Custom exceptions & priorities
Allocate inventory for members, handle special cases easily, and set low-stock alerts so your team can respond fast.
Our Story
ParkPass began in 2019 as a solution to visitor overcrowding in parks across Western Canada, with initial support from Booking.com’s Booking Cares Fund.
Project Advisors
Helen Oakley / Security & Compliance Officer
Rachel Dodds / Special Advisor / Internationally acclaimed expert on sustainable tourism, Ryerson University Professor
Alan Latourelle / Special Advisor / CEO of Parks Canada (2002-2015), Order of Canada (2018)
Rochelle Turner / Special Advisor / Director of Research at the World Travel and Tourism Council, and current Head of Research & Insight at MaCher USA
Maike Lieverscheidt / Special Advisor / Global Change Manager at Booking.com, former senior manager at Expedia Inc., Yahoo
Lindsay Young / Special Advisor / Team Lead at New Zealand Department of Conservation
Request a demo
Tell us what you need—our team will walk you through a quick demo and answer any questions.
We’d love to hear from you!